First off, we wanted to wish you all a very happy new year! We took a little break for the last part of December to enjoy some family time, but now we’re back at it. We wanted to start the year by highlighting one of our recent events. Without further ado…
Masquerade Party – B2B Bank 2015 Corporate Holiday Gala!
For the past few years the Whimlets have had the pleasure of designing the B2B Bank corporate holiday gala, and boy do we love it! They allow us the creative flexibility to design an elegant themed party, and this year was no different. The concept was a masquerade party. We took that and decided to put a modern twist with elegant satin, rose gold and upscale furniture. The masquerade party was held at the fabulous Liberty Grand in Toronto in the Governor’s Room.
Our team acted in a design capacity for this event. We started by creating a colour scheme to match the venue. We then selected linens, centrepieces, and furniture options. Michelle then matched all of the stationery and created a custom brand that we carried throughout the venue.
The beautiful rentals featured in this blog post were provided by the very talented and friendly Sharon of Enchanting Events Decor. She worked with us to create an upscale, luxe feeling for B2B Bank’s masquerade party. The decor was a huge hit and we couldn’t be happier!
Check out some of our photos below and let us know what you think! These gorgeous photos were provided by Nirvanie Srikishun Photography.
Did we hit the mark with the design of this party? Let us know by leaving a comment below! Contact us today and let’s get started on designing an event to remember!
Yes, we know. We know hashtags can be annoying. But they’re also pretty helpful in getting the word out about your event on social media. They can gain your event publicity and engage your audience. After all, an active audience is a happy one.
You can hashtag corporate events, weddings, birthday parties, and pretty much anything you want to. But there are a few guidelines you’ll want to follow if you want your #hashtag to be successful.
1. Make it short.
This will make it easy to read and easy for your audience to hashtag- it’ll decrease the amount of spelling errors and lost tweets.
2. Make it relevant.
If you’re using hashtags to gain publicity, you definitely want to follow this rule. For example, you don’t want to use #ILovePinaColadas to publicize a fundraiser for homeless youth. Remember, you want people to know what your event is and what it’s promoting!
3. Make it unique.
You don’t want people to search for your hashtag and find a ton of pictures of another event. Avoid one word hashtags, but remember not to make it too long or complex. For example, instead of using #BBQ for you company barbeque, think about using #WhimCompanyBBQ2014
4. Make it memorable.
The goal is for attendees to remember your hashtag even after the event is over. If people remember your hashtag, they can go back and search for other pictures and tweets from the event. Leaving a lasting impression is a great way to extend audience participation; this will give individuals a chance to reflect on how innovative and fantastic your event was!
Having a live Twitter or Instagram stream will also increase participation among your audience. Think about using a program like TwitterFall or TweetBeam to project conversations during your event. This will display the tweets of all participants how use your hashtag, and entice others to get involved.
Other than publicizing your event, hashtags can be convenient when trying to wrangle all of the pictures from your birthday party last Saturday night. Since they can be used on both Instagram and Twitter, it’s easy to find cute tweets and cute pictures.
Have you been to any events recently that had its own hashtag? Leave a comment below telling us about your event #hashtagging experiences!
Branding Your Event
Happy Friday everyone! Today on the blog I would like to discuss a concept that is fairly new to the social side of the event industry, but is something that we here at Whim feel very strongly about, and that is event branding.
Event branding is a concept that is strongly associated with corporate events, but at Whim we believe that every love story is its own brand because it is unique to the couple. The time that you’ve spent living your love story is your unique stamp, and our creative design seeks to transform that into a brand that you can show off in the time leading up to the main event, your wedding day.
We want to bring your love story to life in an unforgettable way. Whim creates custom solutions for save the dates, and invitations, but your branding doesn’t have to stop there. For the events leading up to your wedding, we have created tailored water bottle labels, favour tags, directional signage, itineraries and menus. We provide this service for events of all kinds, from engagement parties, shoots and videos to bridal showers and bachelor/bachelorette parties to weddings and baby showers.
Consistency is the key to a successful, visually appealing event, and this includes the printing that your guests see around them. We love the little details that make an event successful, and we would love to sit with you and go over the details of your next event to create a branding package that will blow your guests away. Your love is a rare and beautiful story, and your wedding day presents an opportunity to capture the essence of it. We are excited and honoured to be the architect of those dreams.