I’m taking a little departure from my typical wedding-related content to talk about something important to me: feeling good in your own skin and how hard that has been for me at times.

I’ve never been the quintessential girly-girl. Growing up,  I just didn’t have the knack for doing my nails, putting on makeup and having picture-perfect hair that most girls did. I never felt like I fit in as a result and always struggled to keep up with trends. Fortunately that got better the older I got, as I settled into my own likes and dislikes and just went with whatever felt good to me at the time.

Cue entrepreneur life. A few years ago I was working in a corporate gig and so spent a lot more time shopping and staying on trend. After I left my corporate job in 2016, I spent a lot more time working from home and way less time in business-casual attire. In 2017, I found out I was expecting and suddenly everything I knew about myself went out the window. After Eric was born, I tried to shop again and between nursing a newborn, feeling absolutely bone-tired and just not understanding wtf my body was doing, I started to hate shopping. I’ve never been a mall-walking mom. I found it to be a hassle, especially since I was also still keeping up with my business.

A few months ago, I discovered clothing subscription service FrockBox on Instagram, and I decided to investigate further.

FrockBox is a group of bad ass Canadian mompreneurs who have taken the guess work out of shopping and styling, and have literally walked in my shoes before me. The founder, Jenna, had her first baby and through conversations with other friends, realized that the shopping experience for new moms isn’t as fun as it was pre-baby. Jenna along with her two partners realized that having no time, feeling like a stranger in your own skin and toting along a baby made for a less-than-ideal shopping experience and wanted to change that for Canadian moms. FrockBox was born after she quipped to a few friends that it would be so convenient to have an outfit a month just magically appear at your doorstep, without having to stress about putting the right pieces together and styling it just right.

FrockBox’s Gold Box was the first offering – allowing for a complete outfit at a fixed price. The Favourites box came next, allowing for different options, combinations and price points.  I also absolutely love that this all-female company is very progressive and family-balance-friendly. Since this company was founded by moms and employs a lot of them, they understand the logistics of family life for real families.

I decided to give FrockBox a try three months ago to see if they could help me save time and energy (and frankly, frustration). I had a chat with my stylist, Kaylee, and so far, I’ve been very impressed. My first box arrived with a pair of high waisted dark wash denim jeans, a black floral skirt, a green frilly top, a fuzzy white sweater and earrings. To be honest, at first glance, I wasn’t sure if everything would work on me, but after trying on each piece, I was pleasantly surprised. Kaylee had managed to get me into clothing I likely would not have tried on myself, and I loved it all. I kept each piece that month!

My second month arrived, and with it, my anticipation grew like a gleeful kid on Christmas morning! This box had some truly amazing pieces, but not everything fit quite right. I particularly loved the blush tights and grey sweater with little pearl detailing, and I was sad that they weren’t a fit. I did end up keeping a green zippered moto jacket and a black sweater wrap dress. I let Kaylee know about the fit, though if everything had worked well, I would have kept it all! I love the mechanism that allows me to give Kaylee direct feedback on each item received so she can continue to pull pieces that are perfect for me. I’m even able to share my own style inspiration board on Pinterest with her! PS Kaylee, I’ll be doing this soon!

My latest box arrived and my husband called to let me know. I can’t lie, I arrived home pretty late and still ran straight for my FrockBox. I think Kash felt a bit slighted that my package got the first embrace. This one was an actual home run! Kaylee absolutely nailed it! I received a black lace skirt, a camel striped wrap top, a white basic wrap top, black velvety leggings and a pair of flat blush shoes. I never would have picked the tights or shoes or skirt and honestly, they are gorgeous. Keeping my entire box is running me about $150 CAD because the styling fee of $24.95 is credited back to any piece kept, and if you keep everything in your box, you save an additional 25%!

I had a chat with my stylist, Kaylee, to ask her more about what its like to be a stylist with FrockBox. Kaylee explained that she loves what she does, especially when women like me tell her that she’s nailed it! It’s sometimes challenging to find the right fit and style for everyone, but she assures me that it’s out there, even if it takes a while!

If you are like me, busy, an entrepreneur and/or mom, and struggle to find time to shop or style yourself, consider giving FrockBox a go. Looking good has a direct line toward making you feel more confident, and that is critical for all of us, in any walk of life! You’ll also be giving your support a local group of bad ass Canadian women!

As an added bonus, FrockBox has set up our followers with code EVENTSBYWHIM that waives the $25 styling fee on your first Favourites box, so you can try it risk-free!

Whim Event Planning and Design is a team of Toronto wedding planners and day of coordinators, specializing in modern romantic weddings for fun, sweet couples. Get in touch with us today to start planning your dream day!