Yes, we know. We know hashtags can be annoying. But they’re also pretty helpful in getting the word out about your event on social media. They can gain your event publicity and engage your audience. After all, an active audience is a happy one.
You can hashtag corporate events, weddings, birthday parties, and pretty much anything you want to. But there are a few guidelines you’ll want to follow if you want your #hashtag to be successful.
1. Make it short.
This will make it easy to read and easy for your audience to hashtag- it’ll decrease the amount of spelling errors and lost tweets.
2. Make it relevant.
If you’re using hashtags to gain publicity, you definitely want to follow this rule. For example, you don’t want to use #ILovePinaColadas to publicize a fundraiser for homeless youth. Remember, you want people to know what your event is and what it’s promoting!
3. Make it unique.
You don’t want people to search for your hashtag and find a ton of pictures of another event. Avoid one word hashtags, but remember not to make it too long or complex. For example, instead of using #BBQ for you company barbeque, think about using #WhimCompanyBBQ2014
4. Make it memorable.
The goal is for attendees to remember your hashtag even after the event is over. If people remember your hashtag, they can go back and search for other pictures and tweets from the event. Leaving a lasting impression is a great way to extend audience participation; this will give individuals a chance to reflect on how innovative and fantastic your event was!
Having a live Twitter or Instagram stream will also increase participation among your audience. Think about using a program like TwitterFall or TweetBeam to project conversations during your event. This will display the tweets of all participants how use your hashtag, and entice others to get involved.
Other than publicizing your event, hashtags can be convenient when trying to wrangle all of the pictures from your birthday party last Saturday night. Since they can be used on both Instagram and Twitter, it’s easy to find cute tweets and cute pictures.
Have you been to any events recently that had its own hashtag? Leave a comment below telling us about your event #hashtagging experiences!
Branding Your Event
Happy Friday everyone! Today on the blog I would like to discuss a concept that is fairly new to the social side of the event industry, but is something that we here at Whim feel very strongly about, and that is event branding.
Event branding is a concept that is strongly associated with corporate events, but at Whim we believe that every love story is its own brand because it is unique to the couple. The time that you’ve spent living your love story is your unique stamp, and our creative design seeks to transform that into a brand that you can show off in the time leading up to the main event, your wedding day.
We want to bring your love story to life in an unforgettable way. Whim creates custom solutions for save the dates, and invitations, but your branding doesn’t have to stop there. For the events leading up to your wedding, we have created tailored water bottle labels, favour tags, directional signage, itineraries and menus. We provide this service for events of all kinds, from engagement parties, shoots and videos to bridal showers and bachelor/bachelorette parties to weddings and baby showers.
Consistency is the key to a successful, visually appealing event, and this includes the printing that your guests see around them. We love the little details that make an event successful, and we would love to sit with you and go over the details of your next event to create a branding package that will blow your guests away. Your love is a rare and beautiful story, and your wedding day presents an opportunity to capture the essence of it. We are excited and honoured to be the architect of those dreams.
Have you ever wondered how wedding planners charge?
This is one of the most common questions that I get asked by clients and vendors alike. Every wedding planner does it differently, but there are some commonalities. Most wedding planners charge either by flat rate or by percentage. Flat rate is more common in Canada, but around the world many planners opt to use the percentage method.
Wedding Planners Who Charge Percentage Rates:
In this model, your wedding planner will charge a percentage of your overall wedding budget. This means that if your wedding planner charges 10% of your wedding budget, and your budget is $100,000, they will charge $10,000 for full service planning. The reasoning behind the percentage method is that typically the larger the budget of the wedding, the more intricate the requirements, and typically there are more vendors to manage. This also makes allowances if the scope of the work for the wedding project grows beyond the initial requirements when wedding planning began.
Wedding Planners Who Charge Flat Rates:
Most wedding planners charge a flat rate for service, whether it is for full wedding planning, partial wedding planning or month of management. This can be helpful for clients because the fees are outlined in the contract and do not rise above the contracted amount, regardless of the final budget. That being said, a flat rate cost for a planner may be out of scope for smaller, more intimate celebrations unless the planner also offers a percentage-based fee.
There isn’t really a good or bad method – it really comes down to the requirements of each event. The best tip I can offer to prospective clients is to ask about each package and for customization of you require it. Our team personally uses a flat rate approach, but each package is tailored to the needs of the wedding.