Yes, we know. We know hashtags can be annoying. But they’re also pretty helpful in getting the word out about your event on social media. They can gain your event publicity and engage your audience. After all, an active audience is a happy one.
You can hashtag corporate events, weddings, birthday parties, and pretty much anything you want to. But there are a few guidelines you’ll want to follow if you want your #hashtag to be successful.
1. Make it short.
This will make it easy to read and easy for your audience to hashtag- it’ll decrease the amount of spelling errors and lost tweets.
2. Make it relevant.
If you’re using hashtags to gain publicity, you definitely want to follow this rule. For example, you don’t want to use #ILovePinaColadas to publicize a fundraiser for homeless youth. Remember, you want people to know what your event is and what it’s promoting!
3. Make it unique.
You don’t want people to search for your hashtag and find a ton of pictures of another event. Avoid one word hashtags, but remember not to make it too long or complex. For example, instead of using #BBQ for you company barbeque, think about using #WhimCompanyBBQ2014
4. Make it memorable.
The goal is for attendees to remember your hashtag even after the event is over. If people remember your hashtag, they can go back and search for other pictures and tweets from the event. Leaving a lasting impression is a great way to extend audience participation; this will give individuals a chance to reflect on how innovative and fantastic your event was!
Having a live Twitter or Instagram stream will also increase participation among your audience. Think about using a program like TwitterFall or TweetBeam to project conversations during your event. This will display the tweets of all participants how use your hashtag, and entice others to get involved.
Other than publicizing your event, hashtags can be convenient when trying to wrangle all of the pictures from your birthday party last Saturday night. Since they can be used on both Instagram and Twitter, it’s easy to find cute tweets and cute pictures.
Have you been to any events recently that had its own hashtag? Leave a comment below telling us about your event #hashtagging experiences!
Branding Your Event
Happy Friday everyone! Today on the blog I would like to discuss a concept that is fairly new to the social side of the event industry, but is something that we here at Whim feel very strongly about, and that is event branding.
Event branding is a concept that is strongly associated with corporate events, but at Whim we believe that every love story is its own brand because it is unique to the couple. The time that you’ve spent living your love story is your unique stamp, and our creative design seeks to transform that into a brand that you can show off in the time leading up to the main event, your wedding day.
We want to bring your love story to life in an unforgettable way. Whim creates custom solutions for save the dates, and invitations, but your branding doesn’t have to stop there. For the events leading up to your wedding, we have created tailored water bottle labels, favour tags, directional signage, itineraries and menus. We provide this service for events of all kinds, from engagement parties, shoots and videos to bridal showers and bachelor/bachelorette parties to weddings and baby showers.
Consistency is the key to a successful, visually appealing event, and this includes the printing that your guests see around them. We love the little details that make an event successful, and we would love to sit with you and go over the details of your next event to create a branding package that will blow your guests away. Your love is a rare and beautiful story, and your wedding day presents an opportunity to capture the essence of it. We are excited and honoured to be the architect of those dreams.
Our behind the scenes during Ben & Ashleys engagement shoot.
Photography: Nirvanie Srikishun
WE ARE THE DREAMERS OF DREAMS - ARTHUR O'SHAUGHNESSY
On Sunday October 12th, Michelle and I had the pleasure of working with Nirvanie Srikishun Photography to do a lovely fall engagement shoot for our clients, Ashley Lawan and Ben Constable. Ashley and Ben are a sweet couple who have been together for over 5 years. Ben proposed to Ashley in July of 2014 with a lovely sunset proposal outdoors at a conservation site. So for their engagement shoot, Michelle and I envisioned a simple fall picnic with the beautiful Toronto Music Gardens as the backdrop.
Since the shoot was scheduled for Thanksgiving weekend, Michelle and I handcrafted a cornucopia that featured sunflowers and green berries. The colours popped beautifully and set the stage for the simple picnic look that we were envisioning. A few helium balloons, a wicker picnic basket, a simple beige picnic blanket, and champagne with flutes completed the look. While the set up was simple, Ashley and Ben provided all the romance needed, and you can feel the love in every photo.
This lovely couple is getting married next month, and we can’t wait to experience the joy of witnessing their union. We had a great time working with Nirvanie, too! She captured awesome shots of our couple, and managed to capture a few of Michelle and I being silly behind the scenes. Nirvanie specializes in lifestyle and fashion photography, and we look forward to working with her again in the future. In the meantime, enjoy the photos from the shoot, and stay tuned for our behind the scenes video!
As 2014 is quickly coming to an end, it’s time to start looking forward to the new and upcoming colour trends of 2015! Many brides this past year have opted for muted alternatives to their favourite colours- so instead of bright pink, a lot of blushes, peaches, and nudes have been seen. As for bold colours, vivid blues and deep purples have dominated. So what can you expect to see come 2015?
It seems as though there will be a rise in misted colours like periwinkle, some more neutrals, and layering of colours from the same family. The trend of nudes and muted colours will likely carry over into this year as well. We’re hoping to continue seeing the combination of some contrasting colours like mahogany and sea blue, and fuchsia with raspberry pink and citrus influenced orange.
Here are some colours we think will dominate the bridal scene this year:
Deep Blush Pink
And of course, the classic collection of maroon, burnt oranges, and deep browns for will be present for those Fall 2015 weddings. We’ve also noticed some brides incorporating royal purple into their autumn nuptials, which is a beautiful accent to the quintessential Fall palette.
If you’re planning a wedding for 2015 leave a comment below letting us know what your colour scheme is!
IT'S NOT THE MAGIC THAT MAKES IT WORK; IT'S THE WAY WE WORK THAT MAKES IT MAGIC. - LEE COCKERELL, CREATING MAGIC