Yes, we know. We know hashtags can be annoying. But they’re also pretty helpful in getting the word out about your event on social media. They can gain your event publicity and engage your audience. After all, an active audience is a happy one.
You can hashtag corporate events, weddings, birthday parties, and pretty much anything you want to. But there are a few guidelines you’ll want to follow if you want your #hashtag to be successful.
1. Make it short.
This will make it easy to read and easy for your audience to hashtag- it’ll decrease the amount of spelling errors and lost tweets.
2. Make it relevant.
If you’re using hashtags to gain publicity, you definitely want to follow this rule. For example, you don’t want to use #ILovePinaColadas to publicize a fundraiser for homeless youth. Remember, you want people to know what your event is and what it’s promoting!
3. Make it unique.
You don’t want people to search for your hashtag and find a ton of pictures of another event. Avoid one word hashtags, but remember not to make it too long or complex. For example, instead of using #BBQ for you company barbeque, think about using #WhimCompanyBBQ2014
4. Make it memorable.
The goal is for attendees to remember your hashtag even after the event is over. If people remember your hashtag, they can go back and search for other pictures and tweets from the event. Leaving a lasting impression is a great way to extend audience participation; this will give individuals a chance to reflect on how innovative and fantastic your event was!
Having a live Twitter or Instagram stream will also increase participation among your audience. Think about using a program like TwitterFall or TweetBeam to project conversations during your event. This will display the tweets of all participants how use your hashtag, and entice others to get involved.
Other than publicizing your event, hashtags can be convenient when trying to wrangle all of the pictures from your birthday party last Saturday night. Since they can be used on both Instagram and Twitter, it’s easy to find cute tweets and cute pictures.
Have you been to any events recently that had its own hashtag? Leave a comment below telling us about your event #hashtagging experiences!